WOMEN’S MARCH

Brand Identity
Mediatecture Installation
Recognition:
RGD So Good Awards (2020)
ArtCenter Gallery (2019)

Thanks to:
Brad Bartlett (Instructor) at ArtCenter College of Design

A movement built on the voices of many coming together to exclaim that our voices will not be silenced.


This identity focuses on the visualization of voices that serve to empower each individual. The logomark is seen, acting as quotation marks as a framework for the messages.
As a showcase of all walks of life at the March, the poster series is designed to encapsulate this in authenticity and truth. The language and imagery are crowd sourced from social media, an active contributer of the movement.
Designed to empower everyone taking a stand for the changes they wish to see in our world, the visual brand identity also represents the powerful, authentic emotions at the March and the language of the public.

A custom typeface showcases the flexibility of the mark and the visual identity.

A booklet that folds out into a series of posters, proclaiming some of the most popular expressions heard at the March. When a movement is as driven by language as the Women’s March, these printed chants are a way to spread the message: one of hope and unity.
The March may be a way to ignite the fire of the movement, but the other 364 days of the year are opportunities for more action. WOMA is a publication that is mailed quarterly to its subscribers, and details ways to be involved, as well as sharing stories of real people, beyond the March.
This rebrand for the Women’s March brings this notion of unity and strength in numbers to the foreground.
The website is another aspect of the brand identity that activates the rest of the year, and provides an accessible entry point to anybody who is interested in participating.

The signage and wayfinding are touchpoints for guidance along the March, serving as beacons of recognition.


An interactive transmedia installation designed to mark the start or end of the Women’s March. Attendees are encouraged to tweet using #woma2019, and their messages are displayed on the large LED screens. This makes a powerful statement about how our voices will not be silenced, as the other panels display crowd sourced photos of women at the march and images of women from prior movements in history.

(view process here)
See you in the streets!


© 2020
THANKS!